Really enjoyed the article. I'm curious if you think any of your assertions - e.g. packaging the message, inbound vs outbound, generalist vs specialist - are particularly unique to SEA or otherwise how might these themes be differentiated in the region?
Really enjoyed the article. I'm curious if you think any of your assertions - e.g. packaging the message, inbound vs outbound, generalist vs specialist - are particularly unique to SEA or otherwise how might these themes be differentiated in the region?
Themes are global but I just don't see it done well in the region